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The
ONLY Coffee Making Training Institute Specialising in Helping the Domestic
Coffee Machine Users Create Café Style Cappuccino At Home…
Rita Zhang, Home Barista Institute
Rita began her hospitality careers as the owner of a café in
the Melbourne inner suburb of Kensington. It was there, the talent and passion
for creating wonderful coffees blossomed.
Rita then moved into the heart of the Melbourne city, where
they established Knock Box, named after the tool of trade. It was an espresso
bar specialising in coffee and baguettes. However, in the heart of the CBD,
they were faced with fierce competition and the challenge to stand out from an
immense crowd of coffee destinations. All too familiar was the story of a $1.50
latte that cured the “need for caffeine” but left an awful taste in the mouth
and needed three sugars to become drinkable. Realising they were different
because of their knowledge and passion for a great coffee, Rita then began
running interactive ‘coffee appreciation’ courses in their city cafe. These
courses were aimed at educating people on how to tell the difference between a
good and bad coffee, what makes a beautiful brew, how to extract the perfect
espresso, texture silky creamy milk, and create impressive coffee art.
The response was overwhelming. People poured in from all
over Melbourne to learn. Students included people who were passionate about
coffee, those who wanted to learn more about the coffee art, those who were
thinking of buying a domestic machine and those who wanted to gain better
results at home. Some students even include café owners/operators.
Rita quickly realised they had tapped into a massive gap in
the market. People want to buy and learn how to use a domestic machine. But
which type? What brand? How do you create café quality coffees at home?
Rita, no longer able to meet the demand for courses at Knock
box, were inspired to find their niche in the domestic coffee market, a purpose
built coffee retail and training facility.
Home Barista Institute was born from a passion for excellent
coffee, and endeavours to share this passion and knowledge with the domestic
market. It is a place where people can meet, enjoy and learn. Home Barista
Institute is currently situated at 225-229 Victoria St, West Melbourne, on the
doorstep of the Melbourne CBD and within a stone’s throw from Victoria Market.
What makes Home Barista Institute Unique?
Home Barista Institute is the first ‘one stop’ establishment
where customers can:
- Receive expert advice on Buying Coffee machines for home,
office and Cafes
- Learn coffee making secrets
- have access to an ‘in house’ café where customers can sample
the product
-“test drive before you buy” demo machines in the training
facility
- buy coffee accessories such as tamper, knock box, coffee
books, milk jugs etc
- buy our own blends of coffee beans
No longer will customer’s only option be a mass-produced
chain store, where they take home an expensive machine with a complicated
manual and no coffee training. No where else provides such a comprehensive
range of services available to people who wish to uncover the mysterious
secrets that has become the art of making excellent coffee at home.